Shangri La Hotels has announced that they're rebranding their "Traders" properties as "Hotel Jen." "Jen" is a fictional persona, "who loves life, travel and the adventure of discovering new places.”
Traders Hotels in Manila, Beijing, Brisbane, Hong Kong, Johor Bahru, Maldives, Penange, Shenyang and Singapore are going to get the re-brand first.
We think Shangri La should approach Jen Aniston as its real life counterpart to "Jen" the fictional travel lover.
With that punim slapped on their advertising, who wouldn't want to book a stay at a "Jen" hotel?