Disney's new trend of using kick-ass princesses and showcasing whole countries at the same time continues this Thanksgiving with Frozen.
The brand new animated feature film features a heroine princess who rivals Brave's Merida for spunk and gumption...plus a snarky Snowman called Olaf.
VisitNorway, Norway's national tourist board is also getting into the whirl of publicity surrounding the film. They've officially joined forces with Disney to celebrate the film and its emphasis on the culture and cool beauty of Norway, which opens in U.S. theaters Nov. 27, 2013.
VisitNorway and Disney are currently mounting a global marketing campaign around the new animated adventure which focuses on Norway’s scenery, folklore and culture. Not since 2010's Trollhunter has Norway's folklore and its lore-rich landscape featured so prominently in a major motion picture.
VisitNorway says that Disney realized Norway had it all when it came to ice and snow. “We wanted to create an intimate world with an enchanting and dynamic setting that would be immediately identifiable for generations to come,” says Mike Giaimo, art director for the film. “Norway offered a cultural backdrop we’d never explored before and we thought, ‘Wouldn’t it be great to blend its dramatic natural environment, architecture and folk costume aesthetic?’ It feels like a world from a classic Disney film, but it’s completely new.”
This is a fantastic opportunity for us to promote Norway as a wonderful tourist destination,” says Per-Arne Tuftin, director of tourism at Innovation Norway. “Disney is well known around the world, and we hope that in providing the backdrop to this film, Norway will appeal to the film’s fans—viewers of all ages who will be inspired to visit Norway and explore our beautiful country in the years ahead.”
And just as “Merida" vacation packages mushroomed after Brave became a hit, look for similar Norway tours themed around Disney's snow princess, Anna...and Olaf the Snowman, too.