Straight from her run as a hotel owner's wife in the Starz series, Magic City, Bond girl Olga Kurylenko is now starring in Waldorf Astoria Hotels & Resorts new global advertising campaign, “The Stories Begin Here. The campaign is a creative collaboration between the actress, fashion photographer Bruno Dayan and British author Simon Van Booy. Van Booy has come up with some very turgid, teasy prose to convey an atmosphere of luxury and titilation--it's a lot like Chanel's recent ad on the Orient Express featuring Audrey Tautou.
The ad is in Departures Magazine this month. The hotel group website features video links and also sound ambiance links so you can hear the sounds the character "Alexandra" is hearing while you read. You can also open links and delve into her notebooks, etc.
For my money, this is the way novels of the future will most likely be read.
WHAT DO YOU THINK? DO YOU LOVE, LIKE OR LOATHE WALDORF'S NEW CONCEPT AD CAMPAIGN?.....